Inside Hertfordshire’s number one tourist attraction with Lynn Whitnall

We speak to Lynn Whitnall - she's the Director of Paradise Wildlife Park, a Fellow of the Institute of Travel & Tourism and she also sits on the council of the British & Irish Association of Zoos & Aquariums (BIAZA).

Paradise Wildlife Park is a much-loved and highly esteemed venue that’s home to over 800 animals, including the largest collection of big cats in Britain. As well as wallabies, wolves and white lions, they also have five adventure playgrounds and one of the UK's biggest and most spectacular animatronic dinosaur displays.

They’ve recently completed Drive4Wildlife - an epic adventure around East Africa where they donated funds and equipment to several projects along the way, including the African Wildlife Foundation and Ugandan Wildlife Education Centre.

What will you learn from this podcast?

• How the Sampson family transformed Broxbourne Zoo (known for being one of the worst zoos in the country) into Hertfordshire's number one tourist attraction, Paradise Wildlife Park.


• What Lynn's role as Director entails


• How the park prioritises education through different events and partnerships


• What the team's brainstorming process looks like and how they choose ideas


• How the park uses feedback to improve their offerings


• The importance of conservation to zoos and aquariums


• The value of bloggers, vloggers and video content


• Lynn's approach to fundraising

The 2025 Visitor Attraction Website Survey is now LIVE! 

• Dive into groundbreaking benchmarks for the industry
• Gain a better understanding of how to achieve the highest conversion rates
• Explore the "why" behind visitor attraction site performance
• Learn the impact of website optimisation and visitor engagement on conversion rates
• Uncover key steps to enhance user experience for greater conversions

Take the Rubber Cheese Visitor Attraction Website Survey Report