49. The 1% Shift - From Sinking to Scaling

Can you believe we're nearly six months into the year? If you're still staring at the same goals you set in January without much progress, this episode is for you.

Chontelle breaks down the three types of ecommerce business owners right now:

• The exhausted business owner who’s lost the love for it


• The passionate hustler doing all the things but still not paying herself


• The strategic planner with a game plan but still room to grow

If you’re not where you expected to be, it’s probably not about working harder - it’s about working smarter and more intentionally.

In this episode, you’ll learn:

• Why most businesses don’t make it past year two and how to avoid being a statistic


• The three ecommerce metrics that actually move the needle: traffic, conversion rate, and average order value


• How 1% weekly improvements can lead to huge changes over time


• Simple ways to increase average order value, grow your list, and get more traffic to your site


• How to stay focused and avoid the shiny object syndrome

This episode is your reminder that big results come from small, consistent actions.

The key is to pick one area, focus your energy there, and track the impact. One percent better every week really adds up.

Key Takeaways

Choose one metric this week - average order value, conversion rate, or traffic, and ask yourself, what would a 1% improvement look like? Then put a plan in place to make it happen.

Links mentioned:

• Episode 37: 10 Similarities Between Growing a Business & Dieting


• Episode 43: The Hidden Cost of Hustle: Why Founders Burnout & How to Fix It


• Episode 46: Are You Building a Business You Love or Loathe?

Want help figuring out your next best step? Reach out to Chontelle via DM or leave a review to share your thoughts on this episode.