58: My biggest business regret

What’s the real reason some flower farms grow faster than others? It’s not just soil, strategy, or sales... it’s support. In this episode, Jenny opens up about her biggest business regret: not building a team sooner. It wasn’t a crop failure or a bad investment that slowed her down—it was trying to do it all alone. If you've ever felt stretched too thin or stuck doing $10 tasks instead of growing a six-figure farm, this one’s for you.

Jenny breaks down the three key departments every flower farm has: Operations, Fulfillment, and Marketing & Sales, and shares how hiring strategically in these areas changed everything. From first-time hires to understanding the difference between direct and indirect revenue-generating roles, Jenny’s biggest regret might just be the key to unlocking your farm’s next level.

 

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