44: How to have a HUGE Mother's Day (start now!)

Mother’s Day is one of the biggest revenue opportunities of the year for small-scale flower farms. In fact, it’s such a major event that it can cover a huge percentage of labor costs for the entire season! But here’s the catch: success on Mother’s Day starts with preparation—months (or even a year) in advance.

In this episode, Jenny is sharing exactly how you can maximize your Mother’s Day sales, diversify your selling strategies to mitigate risks, and turn one-time customers into loyal buyers. Whether you sell at a farmer’s market, run a farm stand, or partner with local businesses, these tips will help you make the most of the biggest floral holiday of the year.

What You’ll Learn in This Episode:

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  Why Mother’s Day is a must-focus event for flower farmers

  
  


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  The different ways we sell our flowers over Mother’s Day weekend

  
  


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  How to mitigate risks (like bad weather) by diversifying your sales outlets

  
  


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  The power of pre-orders and how they boost revenue

  
  


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  How to market your flowers effectively—starting now

  
  


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  Why pricing strategy matters and how to structure different price points

  
  


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  The importance of building your email list during this high-traffic weekend

  
  


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  How to collaborate with other local businesses to increase exposure and sales

  
  


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  Planning now for next year’s Mother’s Day to ensure long-term success

  
  

Mother’s Day has the potential to be a game-changer for your flower farm—but the key is getting ahead of it! I hope this episode gives you the motivation and tools you need to make it a success.

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Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com