42: Are you focused on the wrong 80%?

In this episode, host Jenny Marks explains how the 80/20 rule (Pareto’s Law) can help flower farmers streamline their business, increase profits, and reduce burnout. She shares real examples from her own farm, including:

• How analyzing sales data helped identify the most profitable crops


• Why cutting underperforming flower varieties improved efficiency and revenue


• How focusing on key sales outlets maximized profits with less effort


• Why applying the 80/20 rule to time management allows for smarter work, not harder work

Join Jenny at the Lean Flower Farming Workshop on July 28-29, 2025, in Clifton Springs, NY (with an optional third day focused on high-earning high tunnels).

Register now: www.trademarkfarmer.com/lean

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Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com