35: Navigating cut flower pricing (part two)

Welcome back to the second episode in this two-part series on navigating cut flower pricing.  In the first part of the series (episode #34), we discussed:

• Basic flower pricing industry standards


• Why prices vary so much


• The importance of understanding your costs and how it affects the prices you charge

so be sure to go back and listen to episode #34 first.

In this episode, host Jenny Marks will continue the conversation and will cover different pricing methods to consider when setting your prices, your brand positioning, and factors outside of your production that affect your flower prices.   

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Follow Jenny on instagram: @trademarkfarmer 

Find free flower business resources: www.trademarkfarmer.com