What the heck is Vanity Sizing?

Ever gone to the mall and been absolutely unable to figure out what the heck size you are? Why does there seem to be so much variance in sizes, even among brands? Come and learn what the heck vanity sizing is, and what the future of clothing sizing may look like. 

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Sources: 

https://en.wikipedia.org/wiki/Vanity_sizing

https://time.com/3532014/women-clothing-sizes-history/

https://www.the-dispatch.com/story/news/2011/04/25/one-size-fits-nobody-seeking-a-steady-4-or-a-10/30407989007/

https://www.forbes.com/sites/rogerdooley/2013/07/29/vanity-sizing/?sh=493390361e32