From $100K of Insanity to a Multi-Million Dollar Market | Ashlea Hogancamp & Herban Market

In this inspiring episode of Single Tree Nation, Charlie and Derry sit down with Ashlea Hogancamp, the powerhouse behind Herban Market in Franklin, TN. Ashlea shares the remarkable journey of how she and her husband turned what she calls “$100,000 of insanity” into a thriving multi-million dollar organic market and restaurant that’s redefining healthy living in Middle Tennessee.

From making the leap to move from Houston to Franklin, TN, to navigating the challenges of entrepreneurship, to building a loyal community around clean, local, and sustainable food — Ashlea’s story is packed with grit, vision, and heart.

Of course, it wouldn’t be Single Tree Nation without the Mac or Beans segment and Derry’s uplifting Friday Feel Good to take you into the weekend with a smile.

Whether you’re an entrepreneur, foodie, or dreamer, this episode is full of lessons, laughs, and inspiration.

🔗 Visit Herban Market to see what the buzz is all about.

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