Ep.79 How to Price Your Business in a Cost of Living Crisis With Mark Peacock
- Author
- BAST Training
- Published
- Tue 27 Sep 2022
- Episode Link
- None
Alexa’s guest today is Mark Peacock, the founder and managing director of Price Maker, a company that helps businesses improve their pricing. If you're considering raising your prices, or have a new service to offer and want to know how to price it, Mark is the expert to ask.
KEY MOMENTS
‘The myth I want to dispel is that increasing your prices is a scary thing’
‘Be mindful of your competitors but don’t get hung up about them’
‘Ask yourself how much your best customer is willing to pay’
RELEVANT LINKS & MENTIONS
- BAST Blog – Putting a Price on It – The Art of Setting Your Fees.
- Pricing Scorecard Quiz: https://mark-kgztnm2l.scoreapp.com/
ABOUT THE GUEST
Mark Peacock is passionate about helping businesses improve their pricing. Pricing is one of the most powerful levers any business can use to increase profits and drive revenue growth. Yet all too often businesses are scared to review their pricing meaning many business owners are leaving a lot of money on the table as a result.
Through his work at Price Maker, Mark has helped clients increase net profits by an average of 21% (which puts anything from £60K to £600K p.a. on the bottom line). Price Maker has advised hundreds of businesses using a unique process for designing a better pricing strategy.
EPISODE RESOURCES
BAST Training
Guest Website:
Social Media:
- Linked In: https://www.linkedin.com/in/mark-peacock-the-pricing-coach/
- Twitter: https://twitter.com/ThePricingCoach
Email Contact:
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