Shelf-Made Success: Inside St. Louis Closet Co.

In this episode, host Lexi Benitez sits down with Jennifer Williams, founder of St. Louis Closet Co., for a behind-the-scenes look at building a thriving business rooted in organization, design, and personality.

Jennifer shares how social media transformed her company’s visibility, the role of aesthetics in functionality, and how she fosters a brand culture that customers connect with. Whether you're a design enthusiast, entrepreneur, or just tired of messy closets, this episode offers inspiration and practical insights.

Topics Covered:

• The origin story of St. Louis Closet Co.
• How Instagram helps shape their brand identity
• The importance of photos in design marketing
• Balancing creativity with customer needs
• The process behind custom closet solutions

Guest Info:

Jennifer Williams

Founder, St. Louis Closet Co.

Website: stlouisclosetco.com 

Linkedin: linkedin.com/company/saint-louis-closet-co/ 

Facebook: facebook.com/stlouisclosetco 

Instagram: https://www.instagram.com/stlouisclosetco/

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