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Simplified Marketing | Marketing Strategies for Financial Professionals - Podcast

Simplified Marketing | Marketing Strategies for Financial Professionals

If you’re a financial professional tired of overcomplicated marketing, this podcast is your reset button.

This podcast is where financial pros like you learn how to reset what’s not working, breathe a little easier, and simplify your marketing so it actually works (and sounds like you).

I’m Bianca Smith, founder of Bee Simplified and every week I’ll share honest insights, simple strategies, and stories to help you bring more clarity and ease to your business.

Business Marketing Education Entrepreneurship How To
Update frequency
every 6 days
Average duration
13 minutes
Episodes
56
Years Active
2024 - 2025
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55. Reset Your Marketing for Fall 2025

55. Reset Your Marketing for Fall 2025

Fall always feels like a natural reset, especially for financial professionals heading into the busiest time of year. In this episode, I’m diving into exactly how to reset your marketing this fall wi…

00:11:13  |   Wed 10 Sep 2025
54. From Agency to Me: The Soft Rebrand Story

54. From Agency to Me: The Soft Rebrand Story

Taking a break this summer wasn’t just about sunshine and sangria, it led to a deeper shift in my business. I realized something big: it was time to be simplified literally and figuratively.

 

Whethe…

00:16:00  |   Wed 03 Sep 2025
53. Mindset: Feeling Behind? Here’s How to Reset Without Guilt

53. Mindset: Feeling Behind? Here’s How to Reset Without Guilt

Feeling like you're behind on marketing? You're not alone especially if you're a financial pro coming off of tax season or juggling a full life. 

 

But here's the good news: You're not behind. You're…

00:03:53  |   Wed 30 Jul 2025
52. Mindset: Simplify Your Marketing with One Thoughtful Post

52. Mindset: Simplify Your Marketing with One Thoughtful Post

Marketing doesn’t have to take over your calendar or your sanity.

 

In this episode, I’m breaking down how you can keep your marketing simple, sustainable, and actually doable in just 10 minutes a we…

00:03:36  |   Wed 23 Jul 2025
51. Mindset: Marketing Doesn’t Have to Be Loud

51. Mindset: Marketing Doesn’t Have to Be Loud

Marketing can feel like it’s built for extroverts: bold colors, bold claims, big personalities. But if you’re a quiet thinker (especially if you’re a financial pro), this episode is for you.

 

You do…

00:03:26  |   Wed 16 Jul 2025
50. Social Media: Repurpose Like a Pro: Turn 1 Tip into 3 Posts

50. Social Media: Repurpose Like a Pro: Turn 1 Tip into 3 Posts

Feeling like you need to be on a content creation treadmill just to stay visible? Let’s put that myth to rest. You can get more mileage (and less stress) out of the advice you’re already giving clien…

00:04:44  |   Wed 09 Jul 2025
49. Social Media: Stop Overthinking the Caption

49. Social Media: Stop Overthinking the Caption

If writing social media captions makes you freeze up, you’re not alone. 

 

You don’t have to be a writer or storyteller to stop the scroll and make an impact. You just need a solid, simple structure …

00:03:56  |   Wed 02 Jul 2025
48. Social Media: 3 Non-Cringe Social Media Posts That Show Off Your Expertise

48. Social Media: 3 Non-Cringe Social Media Posts That Show Off Your Expertise

Stop Overthinking Your Social Media Posts (They're Easier Than You Think)

 

Social media doesn’t have to feel like a stage where you’re expected to perform, dance, or drop one-liners. And no, you don…

00:04:41  |   Wed 25 Jun 2025
47. Email Marketing: The Magic of a 3-Email Welcome Series

47. Email Marketing: The Magic of a 3-Email Welcome Series

Email marketing can feel like a lot. And the email welcome sequence? That part tends to get skipped altogether (no shame, I’ve been there too). But here’s the thing: those first few emails someone ge…

00:03:56  |   Wed 18 Jun 2025
46. Email Marketing: The One Email You Should Send

46. Email Marketing: The One Email You Should Send

Let’s talk about one of the most low-effort, high-impact emails you probably forgot to send.

 

It’s not a pitch.
It’s not a full-on newsletter.
It’s just a simple check-in.

 

In this episode, I’m bre…

00:04:40  |   Wed 11 Jun 2025
45. Email Marketing: What to Say When You Don’t Know What to Write

45. Email Marketing: What to Say When You Don’t Know What to Write

Staring at a blank screen when it’s time to write an email?

 

Yep, I’ve been there too—more times than I can count. But what if I told you your next great email idea is already sitting in your DMs, c…

00:04:17  |   Wed 04 Jun 2025
44. Business, Life & Marketing: What’s Next for Summer

44. Business, Life & Marketing: What’s Next for Summer

Summer marketing doesn’t have to mean burnout—or ghosting your audience.

 

In this episode, I’m giving you a behind-the-scenes look at:
☀️ How I’m simplifying my content this summer
☀️ Why I create…

00:11:13  |   Wed 28 May 2025
43. Reset Summer Marketing Camp for Financial Pros

43. Reset Summer Marketing Camp for Financial Pros

Summer hits and suddenly… you're either completely over marketing or scrambling to make up for all the posts and emails you didn’t send during tax season.

 

But what if you gave yourself permission t…

00:08:30  |   Wed 21 May 2025
42.  What’s Actually Working on LinkedIn Right Now (Financial Edition)

42. What’s Actually Working on LinkedIn Right Now (Financial Edition)

LinkedIn can feel like the “suit and tie” of social platforms—stiff, slow, and not made for financial pros trying to simplify things. But what if I told you, it’s actually one of the best platforms t…

00:13:07  |   Wed 14 May 2025
41. How to Make Time for Marketing

41. How to Make Time for Marketing

Marketing can feel like just one more thing—especially when you’re deep in client work, juggling family life, or just plain exhausted. If marketing is always last on your list, this episode will help…

00:08:02  |   Wed 07 May 2025
40. Bringing Personality into Your Marketing

40. Bringing Personality into Your Marketing

Marketing can feel overly polished, overly stiff, and—let’s be real—just not like you. If you’ve been hiding behind your logo, stuck in corporate-style content, or unsure how to show more of your per…

00:10:52  |   Wed 30 Apr 2025
39. How to Know If Your Marketing Is Actually Working (Without Guessing)

39. How to Know If Your Marketing Is Actually Working (Without Guessing)

Marketing can feel like shouting into the void—especially when you're doing all the “right” things, but nothing seems to click. If you’ve ever wondered, “Is this even working?”—this episode is for yo…

00:12:10  |   Wed 23 Apr 2025
38. How to Repurpose Content Without Sounding Repetitive

38. How to Repurpose Content Without Sounding Repetitive

Marketing can feel like a never-ending to-do list—especially for financial professionals juggling deadlines, client calls, and everything in between. If you've ever second-guessed repeating yourself …

00:10:35  |   Wed 16 Apr 2025
37. 3 Marketing Mistakes Financial Pros Keep Making (And How to Fix Them)

37. 3 Marketing Mistakes Financial Pros Keep Making (And How to Fix Them)

Marketing can make or break your business—especially for financial pros who want to grow but feel stuck, unseen, or like they're shouting into the void. If you're relying on cookie-cutter content or …

00:27:32  |   Wed 09 Apr 2025
36. Strategic Scrolling vs Mindless Scrolling

36. Strategic Scrolling vs Mindless Scrolling

Are you mindlessly scrolling your way into burnout?

 

Social media is practically inescapable—and while it can be a powerful tool for connection and business, it can also quietly become a major drain…

00:17:57  |   Wed 02 Apr 2025
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