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Is your company proactive or reactive? OMOQ #90

Author
Jeffrey Mason
Published
Fri 29 Aug 2025
Episode Link
None

Customers like companies that proactively pave the way for smooth transactions.. Reactive companies do very little paving, which usually results in clunky, and troublesome transactions. Proactive companies eliminate obstacles before they occur. Reactive companies wait for obstacles. Which reputation do you want for your company?

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