Is your company merely taking orders, or creating experiences? #61
- Author
- Jeffrey Mason
- Published
- Tue 20 May 2025
- Episode Link
- None
Like it or not, consumers are gauging the purchasing process through the lens of experience. Every word, motion, action, or inaction, seems to be subject to an experience scorecard. If your company is not buying into this, you are most likely losing potential sales to the competition.
