Episode #206: FLIPPING THE FORMULA FOR BETTER RESULTS

Sam Walton loved this principle, and he used it as one of his top 10 concepts to drive Wal-Mart to meteoric heights. In 1988, I took a chance with this mindset, and it turned our 5.5-million-dollar company into a 12-million-dollar company in 2 years. Imagine exceeding corporate expectations by exchanging a company-centric formula, for a customer-centric recipe? Today we tell a pretty cool story (at least I think it is cool), about building a productive sandbox that is a polar opposite from the competition. This valuable lesson changed my standard business approach forever. Cheers!

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