Episode #185: BALANCING CATALOG CREATIVITY WITH RECIPIENT SATISFACTION

This five-minute show highlights a few simple, customer-centric guardrails for print catalog design and layout.  Buyers want tools that make their job easier. Client-success is magnified when vendors address this basic mindset. These five minutes invite you to think of the word “TOOL” the next time you embark on a catalog layout. The ultimate challenge in creating cool, customer-friendly catalogs, is striking a healthy balance between creative graphics, and rapid, end-user functionality.

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