Episode #137: USING RELEVANCE TO BUILD STRONG BUSINESS RELATIONSHIPS

This show encourages “Search & Find” missions for convertible information nuggets that can be effectively woven into impression building fitness. Consumers and buyers tune into the “What’s In It For Me” (WIIFM) radio station. To find these coordinates on our FM dial, we must
understand who the customer is, and what makes them tick? The digital landscape can become our effective liaison in discovering this information, establishing relevance, and building meaningful business relationships.

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