Episode #109: DIRECT BEATS DEFLECT
- Author
- Jeffrey Mason
- Published
- Thu 18 Nov 2021
- Episode Link
- None
Whether our responses are simple, tough, unwanted or uncomfortable, we suggest using a direct method that conveys what the customer deserves to hear. Abandon the crafty Spin Doctor methods and leave those for the political and media arenas. Additional repeat and referral transactions await those enterprises who are truthful, to the point and transparent.
