Do your customers know the benefits of using your products and services? OMOQ #79
- Author
- Jeffrey Mason
- Published
- Tue 22 Jul 2025
- Episode Link
- None
Features, features, features. What about the benefits? Many companies fail to explain the “WHY” when it comes to listing features. in the features. What if you were to pair every feature with a benefit. “The real benefit to you” is a phrase more customers need to hear. What’s in it for the customer?
