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My Journey to Becoming a Marketing Expert in the Health, Wellness, and Lifestyle Industries

Author
Samantha Brown | Social Media Marketing, Digital Marketing & Email Marketing tips for small business owners
Published
Mon 31 Jul 2023
Episode Link
https://silk-digital-marketing.captivate.fm

My Journey to Becoming a Marketing Expert in the Health, Wellness, and Lifestyle Industries

I'm back for another solo ep!

I'm thrilled to share my exciting journey with you all! Join me as I take you through my career path that led me to become a marketing expert in the health, wellness, and lifestyle industries.

From my early days working in retail and selling activewear brands like Lorna Jane and Nike, to landing a job at Fernwood Fitness during my university days, I'll share how my passion for health and fitness started to take shape.

Fast forward to becoming a social media coordinator, managing influencer partnerships, and navigating the world of Facebook ads, I learned so much along the way.

Throughout it all, my love for health, wellness, and everything in between has remained at the core of my journey.

So, if you're interested in digital marketing, health, and wellness, this episode is a must-listen!

In this episode, I'll cover:

  • My introduction to health and fitness through retail and activewear brands.
  • The decision to pursue a marketing degree and my journey through university.
  • Joining Fernwood Fitness and the valuable lessons I learned while working there.
  • Taking on the role of a social media coordinator and my early experiences in content creation.
  • The challenges and growth I experienced while managing Facebook ads and influencer partnerships.
  • Working closely with a small marketing team and handling events and promotions.
  • Transitioning to the fashion industry and gaining insights into the retail and wholesale aspects.
  • Making the pivotal move to my first agency job and the expanded skill set I acquired.
  • Maintaining my passion for health, wellness, and the importance of aligning values with clients.

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PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.



Keywords: Health, Wellness, Marketing, Social Media, Digital Marketing

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