Stop Blocking the News: Brand Safety, Performance, and the Case for Journalism

This episode of Signal & Noise features industry veteran Lou Paskalis in a wide-ranging conversation on the state of advertising, brand safety, and the future of news media. The discussion explores why marketers have historically avoided advertising in news, the misguided reliance on keyword and domain blocking, and new research showing ads next to quality journalism don’t harm brand perception.

Paskalis also dives into how AI, programmatic buying, and publisher data strategies are reshaping the economics of journalism—and why supporting trustworthy reporting is both a civic duty and a smart business move