Ad Fraud: Are the Bad Guys Winning with Dr Augustine Fou

In Episode 3, Brett and Rio take aim at a problem that quietly siphons billions of dollars and erodes trust every single day: digital ad fraud.

The question is neither theoretical nor hyperbole: for many brands, it genuinely feels like the bad guys are winning. Bot farms masquerade as premium publishers, MFA sites inflate metrics, and even “safe” channels like CTV are showing cracks with pervasive illicit activity.

No one agrees on exactly how much ad fraud is out there – but everyone agrees there is a lot. Most estimates say it amounts to multiple billions of dollars annually, a staggering total.With the stakes so high, this is an important topic.

That’s why we invited Dr. Augustine Fou, one of the industry’s most relentless fraud hunters, to cut through the noise. Over the next hour we’ll confront the uncomfortable truths, expose the latest tactics, and—crucially—outline concrete steps you can take before your next media plan goes live. Let’s roll up our sleeves and see who’s really winning.