Signal & Noise
Join advertising industry veterans Brett House and Rio Longacre as they share regular updates and analysis on the changing world of marketing and technology. You’ll hear real talk from thought leaders across industries about the media, technology, and data strategies having the biggest impact on our jobs… and lives.
- Update frequency
- every 27 days
- Average duration
- 75 minutes
- Episodes
- 5
- Years Active
- 2025
Stop Blocking the News: Brand Safety, Performance, and the Case for Journalism
This episode of Signal & Noise features industry veteran Lou Paskalis in a wide-ranging conversation on the state of advertising, brand safety, and the future of news media. The discussion explores w…
Rise of the Machines: Is the Media Buying FTE Model DOA
In this episode of Signal & Noise, Brett, Rio, and guest Shiv Gupta (Founder & CEO of U of Digital) dive into the seismic impact AI is having on the advertising industry. Listen as they explore Meta’…
Ad Fraud: Are the Bad Guys Winning with Dr Augustine Fou
In Episode 3, Brett and Rio take aim at a problem that quietly siphons billions of dollars and erodes trust every single day: digital ad fraud.
The question is neither theoretical nor hyperbole: for m…
Agentic AI and the Future of SaaS with Ben Wilde
In episode two, we dive deep into Georgian's research on AI adoption across marketing and technology teams, the opportunities and challenges associated current agentic and generative AI solutions, an…
Revenge of the Publishers: The Great Replatforming with Stephanie Layser
Stephanie Layser joins us to discuss how publishers can adapt in a digital landscape dominated by tech giants. She explores the role of AI in improving monetization, the shift toward direct ad sales,…