The power of purpose: podcasting with authenticity and energy

In this episode, our Head of Podcasts, Sassy Clyde, sits down with Phil Rose, Founder and Director of Ignium Consulting, for a powerful conversation on what makes a podcast truly resonate.

Together, they explore why podcasts grounded in purpose and a desire to share knowledge stand out — and how a content-led approach can transform your show. From the importance of creating quality over quantity, to making episodes people can genuinely learn from, this episode is packed with insight.

Phil shares his thoughts on the power of meaningful, authentic conversations — encouraging hosts to be emotional, honest, and unafraid to show their true selves. They also touch on the art of active listening, and how following the natural energy of a conversation can lead to richer, more impactful episodes.

Whether you're a seasoned podcaster or just starting out, this episode is a must-listen for anyone who wants to make content that truly connects.

Resources for listeners:

Read Janno Medias recnt blog post for more insights on what is needed to go the extra mile in your podcsting journey

Listen to all 100 episodes of the Ignium Sparks podcast here