Sign Criteria | Signage & Graphics
America's leading signage experts share secrets about the sign manufacturing process from their insider perspectives. Listen as designers, fabricators, installers, and related tradesfolk share stories of success and failure. This is downloadable radio for the AEC industry hosted by John Lilly and Reena Friedman “Mega” Watts.
Sign design, show sponsorship, and guest inquiries available via SignCriteria.com
- Update frequency
- every 6 days
- Average duration
- 32 minutes
- Episodes
- 6
- Years Active
- 2025
Biophilic Design That Breathes w/ Kasey Riley from The Fat Plant Society
Kasey Riley of The Fat Plant Society shares how she turned moss into a design material that supports well-being, cuts noise, and boosts aesthetics. She explains the science behind forced-dormancy mos…
00:38:47 |
Wed 06 Aug 2025
The Case for Hand-Painted Signs w/ Heidi Wolfe
Heidi Wolfe from Wolfe Makes Art joins us to talk about her shift from art educator to full-time sign painter and muralist. She breaks down how hand-painted signs bring personality and history to mod…
00:21:48 |
Tue 29 Jul 2025
Let the Weirdos In: Fixing Hiring, Pay, and Perception in the Sign Industry w/ John Lilly
The latest cover of Signs of the Times—featuring a young man with blue hair and black nail polish—sparked a firestorm in a Facebook group of sign pros. But beneath the online outrage lies a deeper is…
00:23:42 |
Fri 18 Jul 2025
Times Square, Fish Bones & Wayfinding Woes: Signage Lessons from NYC w/Reena MegaWatts
In this episode of Sign Criteria | Branding for the Built Environment, Reena and John explore the overwhelming, electrifying world of New York City signage—from pulsing Coca-Cola billboards to quirky…
00:05:50 |
Wed 09 Jul 2025
From Banners to Braille: How Tech is Shaping the Modern Sign Shop w/ Ted Redmer
Ted Redmer, Senior Digital Technology Manager at Alliance Franchise Brands, shares how sign shops can stay ahead by thinking creatively about everyday tools. Starting on a farm and ending up in sign …
01:10:55 |
Thu 03 Jul 2025
Spray Cans to Statues: The Unfiltered Life of a Sign Maker w/ David Martino
David Martino didn’t plan to run a sign business—he started with street art, then picked up formal training in art and architecture. Today, with 45 years under his belt, he runs Martino Signs, handli…
00:32:14 |
Thu 03 Jul 2025
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