Surf Excel, Rin, Wheel - Why does HUL sell detergents under different brand names?
- Author
- Zerodha Varsity
- Published
- Tue 04 Feb 2025
- Episode Link
- https://side-notes-by-zerodha-varsity.simplecast.com/episodes/ep-33-surf-excel-rin-wheel-why-does-hul-sell-detergents-under-different-brand-names-dduUVHMo
HUL has Dove, Lux, Pears, Axe, and Lifebuoy soaps. It has Sunsilk, Clinic Plus, Dove, and other brands of shampoo. HUL is a house of brands with multiple brands in every product category.
And did Maruti Suzuki take a leaf out of HUL's brand management book?
