Labubu Mania - The Business of Fad

Labubu dolls have single-handedly transformed Pop Mart from a domestic toy retailer in China to a global toy retailer with stores in the most upmarket streets of London, Paris, and Los Angeles, and several countries. Labubu dolls are a fashion accessory, with arguably no utility, but crazy demand. This episode tries to dissect the business of a fad collectible.

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