How Zara's control over its supply chain makes it the most fashionable

Unlike most companies that aim for maximum capacity utilization, Zara deliberately operates below full capacity and is even willing to ship half-empty trucks or containers. The less-than-optimal capacity utilization means that Zara cannot always offer the lowest prices, but they are competitive enough. Rivals can only scramble to match Zara's agility.

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Disclaimer: The stocks or financial instruments discussed in this podcast are meant for educational purposes only. Please do not consider them recommendations or financial advice of any form.