(Pt. 1 of 3) Laying the Foundation for Your Personal Brand: Your Story Will Attract People to Your Cause

This week on the Perspective Podcast Scotty talks about the importance of laying a foundation to building a brand and growing an audience. This is the first of a three part series starting with understanding the valuable asset your story is.

The main points he covers are:

• Building a successful platform with an audience starts with knowing who you are, what your gift is and why you’re doing it.


• Along with time, your story is one of your most powerful and valuable assets.


• When you share your story, you let others who may be in your shoes realize they are not alone with their struggles and fears.


• Knowing who you are changes what you do.


• One of the best ways I feel to reveal your story to yourself is through writing.


• People will care if you tell a compelling story that frames the delivery towards benefiting them.

Music by: Blookah