Espresso Yourself By Any Beans Necessary (Coffee Caffeinated Kick Series Pt. 2/3)

Author: Scotty Russell | Perspective-Collective
Published: Wed 19 Dec 2018
Episode Link: http://sidehustlersperspective.com/

Espresso Yourself By Any Beans Necessary

We live in a world where outside marketing forces make millions by seducing and influencing us to buy their product or services.

Then we spend endless hours on social media unconsciously consuming other people's perfectly-curated feeds.

It's easy to feel brainwashed into wanting these people's lives. This desire causes us to mimic what we see so we can attempt to "fit in and be happy."

After spending much of my life getting bullied, all I ever wanted was to fit in—but I'm realizing I'd rather express myself as I am and stand out.

So many of us creatives want to show up and be seen. However, we play it safe and tiptoe the edge of what's comfortable and what we think others want to see.

That's why part two of the Coffee Caffeinated Kick Series is all about Espresso Yourself By Any Beans Necessary.

Today's episode is a two-part approach to playing the short game while planning for the long game.

The Short Game

First, our focus starts by helping you find your groove and voice by creating work that expresses yourself. We do this by breaking away from people-pleasing and celebrating our weird.

The Long Game

Second, I'm planting a bigger picture in your head of how your work should target one specific person (your perfect follower). Then, we'll talk about scaling that to 1,000 True Fans to make a living as a creator.

Enjoy This Episode?

Let me know what you think by sharing a video or photo of you sippin' coffee and listening to this episode and share with me on Instagram @perspectivepodcast.