Dress Like A Mum - with Zoe de Pass

Brand expert Zoe de Pass says she was at the 'right time and in the right place' to become an influencer when she set up hugely successful 'Dress Like A Mum'. The name came after someone told her, whilst she was going to a meeting with her newborn baby, that she didn't look like a mum at all. Having been at the forefront of influencers online for the last decade, she talks about how she's seen influencing change over the years and the importance of setting boundaries. Her latest project, Zoe de Pass eyewear showcases Zoe's funky, colourful style. She says she's 'never worn beige' and her funky sunglasses are in hot demand, embraced by celebrities like Sophie Ellis Bextor. Zoe shows us her engagement ring, which she's redesigned herself twice, her tiffany ring from her cool Canadian Godparents, her heart shaped locket with pansies and pearls, as well as a family heirloom charm bracelet. Listen to Zoe's inspiring tips for business how to embrace your own style

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