Your Website Is the Real MVP: Rethink Your Content Strategy

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Content creation isn’t just about looking good on Instagram — it’s about building something that works for your business. In this episode of Show Up Better, C.J. Williams breaks down why your website — not social media — should be the foundation of your content strategy. 

You’ll learn: 

• Why your social media feed is not your website
• How to turn your website analytics into content ideas
• The three must-haves for a high-performing site (SEO, speed, and analytics)
• Why blog posts, YouTube videos, podcasts, and emails should come before social media
• How to stop wasting time on content that doesn’t move the needle

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