Ideal Client vs. Actual Client: How to Spot the Difference

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Are you actually working with your ideal client?

How many of your actual clients meet the standard you have set for your ideal clients?

We all start our businesses with an ideal client in mind. But during that journey of building your business you might start taking on clients that are less than ideal, just to get the money. There's nothing wrong with that.

At what point, though, does the work you're doing with your actual clients get in the way of what you could be doing with your ideal clients.

In this episode, I detail a tough conversation with a current client that didn't go the way I wanted to, but allowed me to redefine my ideal cleints.
Watch Video HERE

I also redefine my ideal client. Here's how I redefined my ideal clients

• They must have the appropriate budget
• They have specific goals that we can measure
• The work I do with them can be replicated with other, or similar, businesses.

Thanks for listening.

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