10 Steps to Create a Social Media Strategy That Works for Your Small Business

Season 3, Episode 30: Show Up and Be Heard

Today’s episode of the podcast is a solo episode all about creating a social media strategy that works for your business - tune in to hear me guide you through the essentials, from setting clear goals that align with your business to understanding your audience and choosing the right platforms.

I’ll also share ten key components of a successful strategy, including benchmarking your performance, crafting engaging content, measuring success with KPIs, and conducting competitor analysis.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:

1. What a social media strategy is
2. Why having a social media strategy as a small business owner is important
3. Ten things to include in your social media strategy

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

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TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:

00:00 Kickstarting Your Social Media Strategy

03:07 Understanding the Importance of a Social Media Strategy

05:54 Setting Clear Goals for Social Media

08:55 Benchmarking Your Current Position

12:08 Identifying Your Ideal Customer

14:57 Choosing the Right Platforms

17:47 Crafting Your Content Strategy

21:00 Measuring Success with KPIs

23:51 Conducting Competitor Analysis

27:09 Engagement: The Key to Social Media Success

28:31 Reviewing and Adapting Your Strategy

IF YOU LOVED THIS, YOU'LL ALSO LOVE:

1. Social media made simple: a framework to reduce the overwhelm
2. What does Social Media engagement really mean - and how to do it

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EPISODE TRANSCRIPT

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