Wedding Officiant's take on what photographers are doing wrong

In this episode, Jeff Maeck shares his inspiring journey from working in a vehicle glass shop to becoming one of the most sought-after wedding officiants in the world. He discusses the importance of building a brand through exceptional customer experience, the power of consistency and discipline in business, and the significance of pricing strategies that reflect the value of service. Jeff also highlights his philanthropic efforts through the Togetherness Collective, which aims to build homes in Guatemala, and emphasizes the intersection of personal and professional life. The conversation delves into motivation, marketing oneself authentically, and the importance of collaboration in the wedding industry.

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Chapters

00:00 The Journey of Jeff Mack: From Glass Shop to Wedding Officiant

05:50 Building a Brand: The Importance of Customer Experience

11:41 The Power of Consistency and Discipline in Business

17:55 Pricing Strategies: The Value of Exceptional Service

24:27 Creating Impact: The Togetherness Collective and Philanthropy

34:56 The Intersection of Personal and Professional Life

42:22 Motivation and the Drive to Succeed

52:43 Marketing Yourself: The Personal Brand Approach

01:01:24 Collaboration and Teamwork in the Wedding Industry