Being Inclusive to Grow Your Business With Martina Lanotte

Martina Lanotte, a queer wedding photographer based in Copenhagen, shares her journey from studying linguistics to specializing in queer elopements. She emphasizes the importance of storytelling in wedding photography, the need for inclusivity and representation in the industry, and the role of language in making all couples feel welcome. Martina discusses the challenges of navigating beauty standards and the importance of building trust with diverse clients. She encourages photographers to reflect on their portfolios and language to ensure they are genuinely inclusive, especially in a world that is increasingly aware of the need for representation. In this conversation, the speakers discuss the importance of embracing values in business, particularly in the photography industry. They emphasize the need for inclusivity and representation, especially for LGBTQ+ clients, and the responsibility photographers have in shaping societal narratives. The discussion also touches on practical strategies for building a diverse portfolio and the unique experiences that come with different types of weddings, such as City Hall ceremonies. Ultimately, the conversation highlights the political nature of photography and the need for photographers to actively support marginalized communities.

Martina's Website: https://www.marlanph.com/

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Chapters

00:00 The Essence of Wedding Photography

02:48 Martina's Journey to Photography

05:59 Narrowing Down to Queer Elopements

08:57 Building Trust with Diverse Clients

11:58 The Importance of Representation

15:05 Language and Inclusivity in Photography

18:08 Challenging Beauty Standards

21:09 Navigating Inclusivity in a Conservative Market

31:04 Embracing Values in Business

33:03 Attracting Diverse Clients

37:21 Building an Inclusive Portfolio

39:12 The Responsibility of Photographers

43:48 Redefining Beauty Standards

47:04 Unique Experiences in City Hall Weddings

54:23 The Political Nature of Photography