Episode 151 / Amy Chiwaye / Anheuser-Busch InBev DraftLine South Africa / Head of Business Development

As Head of New Business Development at DraftLine South Africa, Amy is proud to be part of a data led organisation that blends creative energy with hard information.

Her Shiny New Object is data led creativity, i.e. using the right data that ensures that creative marketing will also deliver on ROI.

Listen to Amy describe how DraftLine use social listening, how she's made use of meditation to ground herself, and what her best marketing tips are.