1. EachPod

Episode 119 / Unilever / Tugce Aksoy / Senior Global Brand Manager for Magnum Icecream / Breaking Bias with Tech and Marketing

Author
Tom Ollerton
Published
Thu 15 Apr 2021
Episode Link
https://shinynewobject.libsyn.com/episode-119-unilever-tugce-aksoy-senior-global-brand-manager-for-magnum-icecream-breaking-bias-with-tech-and-marketing

Tugce Aksoy is the Senior Global Brand Manager for Magnum Icecream at Unilever. She says she wasn’t “born a marketeer” but she combines her engineering degree with a passion for writing to harness practical and creative sides in her role. Her Shiny New Object is breaking bias with tech and marketing, specifically looking at how our ingrained stereotypes have driven marketing and product development and what we can do to change that.

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