AR / Jerry Daykin / Head of Digital Media Partnerships / Diageo

“You could say I’m the father of AR marketing” this (tongue in cheek) quote comes from Jerry Daykin Head of Digital Media Partnerships at Diageo. Jerry works at a brand, he talks about innovation AND gets innovation projects live - how often does that happen? He did the first Shazamable ad in the UK and the ran first brand campaign on Blippar. And he’s not just a new platform junkie, his marketing knowledge is wide and deep. If you follow #digitalsense you will find a global marketing conversation that centres around him. Jerry’s shiny new object is Augmented Reality because “if AR becomes the OS of the future - Facebook becomes obsolete.” This is punchy stuff from a man who knows his onions. And he doesn’t stop there as he tells us “there’s a battle going on to be the AR operating system.” It was a rare treat to get Jerry’s undivided attention for an hour and there’s a lot to learn in this interview especially why he gets asked if he “feels feel morally responsible for the state of social.” #TV #twitter #data #tech #google #marketing #advertising #AI #artificial #intelligence #brands #privacy #future #futurism #comms #agency #agencies #creative #creativity #futuring #strategy #blockchain #mobile #user #experience #Facebook #worktech #voice