Apple Watch / Partnerships 2.0 / Justin Cooke / Vice Chair / UNICEF

"I only work on projects I believe in" - this quote is from Justin Cooke the Vice Chair of UNICEF on this week's Shiny New Object podcast. Justin gives a candid view of behind the scenes at the charity and how he's transforming the business through digital. You will learn a lot about how being creative with corporate partnerships can achieve a lot by doing a little - whilst we get sidetracked into a fist fight about smartwatches. Getting Justin on the phone for 15 minutes has saved my business months of work. And this podcast lasts an hour - so cash in quick.