Shiny New Object - a Marketing Podcast
Shiny New Object is a podcast about the future of data driven marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
- Update frequency
- every 8 days
- Average duration
- 31 minutes
- Episodes
- 322
- Years Active
- 2018 - 2025
Episode 310 / Jayne Andrews / Fentimans Ltd / Marketing Director
You'll always be more productive if you're happy where you work.
Jayne Andrews, Marketing Director at Fentimans Ltd, believes in creating high performing and happy teams; in other words, "teams that …
Episode 309 / Splendid Uchechukwu / GoCardless / Growth Marketer
"If you don't focus on retention, you're filling up a bucket with holes. You celebrate all these acquisition numbers, but your funnel is actually leaking and you don't know it."
Splendid Uchehcukwu, …
Episode 308 / Francesco Federico / S&P Global / Chief Marketing Officer
Is data the end-all be-all of marketing? Or should marketers trust their instincts more, finding the courage to make decisions that don't always hide behind dashboards?
Francesco Federico, CMO at S&P…
Episode 307 / Drew Hampton / Varo Bank / Head of Performance Marketing
"Even if people are distracted by Slack or an SMS message, when they look back at your slide they can zoom in and see quickly what they're supposed to digest."
In an era of ever decreasing attention …
Episode 306 / Izzy Tepekoylu / Zopa Bank / VP of Growth
"Show up, do good work, find joy." That's Izzy's mantra, and he explains why it's helped him through a long and varied career on the latest episode of the Shiny New Object podcast.
Tune in to hear ho…
Episode 305 / Anastasia Leng (CEO & Founder, CreativeX) & Thorsten Schapmann (Global Media Director, Beiersdorf)
How will AI search change data driven marketing and the way consumers interact with brands? On this special Cannes edition of the podcast, we welcome two guests: Anastasia Leng, CEO and Founder of Cr…
Episode 304 / Danilo Tauro / Aperiam / Managing Partner
Danilo Tauro, Managing Partner at Aperiam and Senior Advisor at McKinsey & Company, shares his view of how AI agents will shape the future of data driven marketing. We also talk about the risks of pa…
Episode 303 / Brett Marchand / Plus Company / Chief Executive Officer
Anyone can start a brand overnight, but how do you make it work and last?
Brett Marchand, CEO of Plus Company, has picked the democratisation of brands as his shiny new object. In this episode, we ta…
Episode 302 / Mat Thomas / Lexus UK / Senior Manager, Brand Strategy
Mat Thomas, Senior Manager of Brand Strategy at Lexus UK, discusses talks about the importance of data-driven marketing and continuous improvement. He shares why he finds Rory Sutherland's "Alchemy" …
Episode 301 / Christine Maguire / Tripadvisor / Global Vice President, Commercial Business
The power of stillness. That's the topic of this episode and the shiny new object chosen by Christine Maguire, Global Vice President, Commercial Business at Tripadvisor.
Tune in to hear how Christine…
Episode 300 / Emily Keller-Logan / Coursera / Director of Global Marketing Strategy and Experience
Emily Keller-Logan, Director of Global Marketing Strategy and Experience at Coursera, talks about how she uses AI agents to improve marketing effectiveness, while giving us her top data driven market…
Episode 299 / Katherine Freeley / Boehringer Ingelheim / Head of Media
Marketing is changing: where we were trying to avoid bot traffic before, we're now increasingly having to optimise for AI and agentic systems instead. But, soon everyone's content will be similar, an…
Episode 298 / Christiana Courtright / Edelman / Head of Digital Netherlands
Why are brands primarily advertising to young people when over 44% of purchasing power sits with GenX and Baby Boomers? Ageism is Christiana Courtright's shiny new object, and she explains why you're…
Episode 297 / Paola Rosciano / Remote / Social Media Manager
Is using AI in social media content production and analysis cheating, or is it being smart and adding a human touch to make it authentic?
Paola Rosciano, Social Media Manager at Remote, explains why …
Episode 296 / Filip De Groeve / Keynote Speaker & Ex-Marketing Director
Marketing and warfare can be similar, according to our latest guest Filip De Groeve, a Keynote Speaker, Pharmacist by training and Marketing Leader throughout his career.
On the podcast, Filip shares…
Episode 295 / Nikita Kucheryavy / Mars Petcare / Digital Activation Head
Data driven marketing is just like sport for Nikita Kucheryavy - you need to train it, you need to have the right warm-up, and you have to develop good technique to get the most out of it.
In this ep…
Episode 294 / Victoria Lorenzana / Tala / Senior Product Marketing Manager
How can marketers improve their understanding of customer demographics and increase the effectiveness of their qualitative data analysis? Tala's Victoria Lorenzana shares why using AI tools for custo…
Episode 293 / Georgia Riley (Retail Media Propositions Strategy & Development Manager) & Jemma Haley (Proposition Strategy & Development Lead - Retail Media) / John Lewis Partnership
In this very special episode we interview not one but two marketing leaders from the John Lewis Partnership, tackling a unique shiny new object, too.
Tune in to hear how Georgia Riley (Retail Media P…
Episode 292 / Troy Wood / HTC VIVE / Executive Director, Marketing
If your work matters to you, you'll be able to give it your "full attention, heart and effort" - a key tip that Troy Wood, Executive Director, Marketing at HTC VIVE, swears by.
On this latest podcast…
Episode 291 / Daniel Mark Carr / Brand & Marketing Director
A good marketer can pretty much manipulate the data to make their campaign look good, but you can't fake a great product or a great consumer experience.
That's why, according to Daniel Mark Carr, you…