Is Your Network Really Your Net Worth?

Business development is tough. Cold calls go unanswered, emails are ignored, and introductions rarely stick. But what if there was a better way to build influence, win opportunities, and create growth?

In this episode of Shifting Views with Willis, I speak with Bob Spence, a former executive at Coutts Bank and now a consultant and trainer who helps leaders and professionals build valuable networks. This conversation is not about handing out business cards or delivering slick elevator pitches. It is about how to create genuine, mutually beneficial connections that unlock doors in ways cold outreach never can.

Bob shares stories and examples that show how real opportunities come from being part of the right network and why influence flows through the people you know and trust.

• Why valuable connections are the most powerful tool in business development
• The limitations of cold calls, emails, and one-off introductions
• How to move beyond transactional networking into meaningful, long-term relationships
• Real stories of opportunities created through networks
• The practical steps to build a network that works for you, and how the process opens doors in business and beyond

Networking is not only vital in business. It matters just as much in music, the arts, charities, hiring, sport and any arena where people and relationships are at the centre.

If you are in sales, business development, or simply trying to grow your influence, this episode will give you a fresh perspective and actionable guidance on why your network might be your most important asset.

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