SHIFT - In Conversation
A new series from SHIFT that discusses the changing landscape of marketing, production, and content creation industry-wide.
- Update frequency
- every 10 days
- Average duration
- 32 minutes
- Episodes
- 26
- Years Active
- 2020 - 2021
Video as Activism - Black Public Media
The team at Black Public Media understands the power that video content has to change the hearts and minds of our society. With their recent work on a digital campaign to educate and engage the Black…
00:38:46 |
Mon 08 Feb 2021
Marketing in the Non-Profit Sector - Diana Smith
How do marketing campaigns, outreach, and KPI's differ when your customers are non-profit organizations rather than for-profit companies? Measures of success are all about impact, rather than profit.
00:32:35 |
Thu 04 Feb 2021
The Intersection of Creative and Production - Rain the Growth Agency
Two aspects of the industry that are normally separated, but work incredibly closely to bring a vision to life. When creative and production work together under the same roof, how does that change th…
00:45:07 |
Tue 26 Jan 2021
Making Advertising Eco-Friendly - Green the Bid
The advertising industry is uniquely positioned to make a real difference towards our global sustainability goals. The team of advertisers from Green the Bid has come together to spread the word, and…
00:38:11 |
Tue 26 Jan 2021
The Always Adapting Role of Reps - Doug Sherin
Sales reps are an integral part of the advertising landscape, and a creative partner in content creation. Doug Sherin has been working as a director’s rep for advertisers for over 16 years. In that t…
00:45:35 |
Tue 26 Jan 2021
Documentary Editing on “The Dissident” - Wyatt Rogowski and Avner Shiloah
Two of the editors on Bryan Fogel's new documentary "The Dissident" discuss the ins and outs of the ambitious project — from processing vérité and archival footage, music and soundscape design, and i…
00:46:06 |
Tue 19 Jan 2021
Pivoting Your Marketing Strategy to New Audiences - Kelly Cheng
Identifying, targeting, and converting new audiences is a cornerstone of any marketing growth strategy. We delve into how to identify new markets, how to best serve those new customers, and how to st…
00:30:33 |
Wed 06 Jan 2021
Editing for Comedy TV - Gary Dollner
Emmy-winning editor Gary Dollner talks process, creative inspiration, and the working relationship between editor and director on an eclectic mix of comedy TV hits.
00:31:41 |
Tue 01 Dec 2020
Taking the "Complex" Out of Complex Tech - Michael Pirone
Video marketing is not just for B2C brands -- companies selling complex pieces of software and technology can also benefit from online video marketing. We discuss how to take even the most complicate…
00:33:54 |
Tue 01 Dec 2020
Building Your Production A-Team - Dustin Schultz
Bringing together the right crew for your production can mean the difference between a smooth, collaborative experience and a dragging, draining mess. Dustin walks us through the "do's" and "don'ts" …
00:39:31 |
Wed 11 Nov 2020
Video Marketing 101 - Alex Minor
If your business isn't using video in your marketing strategy, you're already behind. Alex Minor talks through how to get started with video at your company, and why it's so important -- no matter yo…
00:32:34 |
Mon 02 Nov 2020
Female Representation in Film Production - Amanda Sayeg
While representation of women in front of the camera is growing, the additional influence of women in directing and producing roles is still vitally important.
00:30:48 |
Tue 06 Oct 2020
Anti-Racism in Corporate America - Jackie Glenn
Actions speak louder than words, and diversity has become more than just a social nicety -- it is a business imperative!
00:29:39 |
Thu 03 Sep 2020
Capturing Stories Through Documentary - Charles Frank
Not every film needs a precise script and a large crew. You can capture powerful and personal stories through documentary, the possibilities are endless.
00:33:08 |
Wed 26 Aug 2020
Cultivating a Culture of DEI - Sarah Castle
A company's culture of inclusion, engagement, and belonging goes so far beyond just hiring practices. We can all be allies and do work in our own roles to make our companies a better place to work fo…
00:23:53 |
Wed 19 Aug 2020
The Rise of the Video Podcast - Jared Sanders
Podcasting has evolved to be more than just audio. Adding a video component to your podcast can drastically increase content output, audience, and distribution channels.
00:29:32 |
Tue 04 Aug 2020
Higher Education Marketing - Ian Evenstar and Robert Johns
The world of higher education is rapidly changing. As colleges and universities adjust, how do they keep students and alumni interested and delighted by their educational experience?
00:33:24 |
Thu 23 Jul 2020
An Actor's Perspective - Zach Avery
Our entire industry of film, media, and commercials is dependent on the work of actors. We discuss what these past few months have been like as a working actor in Los Angeles, and what the future mig…
00:25:01 |
Thu 16 Jul 2020
Marketing in the Digital Health Industry - Elliot Miller
Marketing strategies change when working with digital health and healthcare. We talk about the method, the limitations, and the restrictions on digital health marketing. Episode Partner: Bracken Mark…
00:28:23 |
Thu 16 Jul 2020
Diversity in Media Education - Lee Pelton
College students studying media and arts feed a direct pipeline into the working industry. We discuss how diversity in the college experience shapes and informs the larger media industry.
00:24:54 |
Wed 08 Jul 2020
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