Does the It Ends With Us press tour signal the end of celebrity brand licensing as we know it?

Audiences are increasingly rejecting celebrity endorsements that feel inauthentic, prompting a shift in brand strategies. In this episode, we explore Blake Lively's recent press tour for her hair care collaboration with Target, Blake Brown, which faced significant backlash. Guest Julie Turkel, a brand licensing agent, discusses what this means for the future of celebrity brand collaborations.