“run down to the advertising agency and have this put in the evening papers” [BLUE] We know Sherlock Holmes valued the agony column; we discussed that previously on Episode 50. Looking back at a paper by an advertising executive from the mid-20th century — a real-life Mad Man — we find the makings of an expert copywriter and marketer. We even identify a media buyer. All of this and more, related to advertising in the Canon. It's just a Trifle. Links / Notes