Win on the Shelf: Food Biz Wiz founder Alli Ball’s Top 5 Moves to Maximize your Products Retail Store Sales

Send us a text

In this episode of Shelf Talks, host Roberta chats with Alli Ball, founder and CEO of Food Biz Wiz, who shares her journey from grocery buyer to consultant for emerging food brands. 

Alli Ball is the founder & CEO of Food Biz Wiz and the creator of Retail Ready®, an online program that has provided strategic support, curated curriculum, and values-aligned community for over 3,000 producers of packaged products in the food industry.

As a former grocery buyer-turned-wholesale consultant, Alli has helped thousands of emerging brands understand what it takes to get on the shelf and have high sales once you’re there.

She discusses the importance of retail readiness, outlining 5 key steps for brands to maximize their sales once on retail store shelves. Key topics include the importance of strategic promotions, engaging shoppers through product demos, leveraging digital marketing to drive in-store sales, and building strong relationships with retail buyers and staff. The conversation emphasizes understanding sales performance through category data and the significance of nurturing relationships to ensure long-term success in retail.

Key Takeaways:

• A strong sales plan and system is essential before reaching out to buyers
• Merchandising and placement in stores can significantly impact sales
• Strategic promotions can help drive trial and increase visibility
• Building relationships with buyers is essential for long-term success
• Continuous marketing support is necessary to maintain sales momentum 
• Demos are essential for engaging consumers and driving trial
• Understanding category data is crucial for assessing sales performance
• Regular check-ins with retail buyers help maintain strong relationships

Breakouts:

00:00 Introduction to Food Biz Wiz and Alli Ball's Journey
02:57 Understanding Retail Readiness for Food Brands
06:05 The Seven Steps to Being Retail Ready
13:04 Common Mistakes Founders Make When Pitching
18:59 Preparing to Pitch Retail Buyers
25:03 Top Actions to Increase Sales on Shelf
30:50 Strategic Promotions and Discounts
32:06 Engaging Shoppers Through Demos
36:35 Leveraging Digital Marketing for In-Store

Support the show

How to Follow Shelf Talks Podcast on social:

Instagram: https://www.instagram.com/shelftalkspodcast/
Linkedin: https://www.linkedin.com/company/shelf-talks-podcast

Love what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨

https://www.buzzsprout.com/2411532/support

Contact us via email: [email protected]

Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected]

Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book