SHELF BITES: Navigating Trends and Inventory in a Social-First Market with Christina Kao, Co-Founder of Le Mini Macaron

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In this mid week drop, I’m going back in the vault to carve out some insightful tips and learning from past guests.

In this clip, Christina Kao discusses the strategic approach to influencer marketing, particularly through platforms like TikTok, and how it has significantly impacted brand visibility and sales. She shares insights on managing inventory challenges in a trend-driven market, the importance of collaborative relationships with retail buyers, and the lessons learned from international markets. The discussion emphasizes the need for effective marketing strategies and the continuous adaptation required to succeed in the beauty industry.

Listen to the full episode released on 12/22/24

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