SHELF BITES: Cracking the Ulta Playbook -Shelf Space, Brokers & Marketing Strategies with Jamika Martin, Founder of Rosen Skincare

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In this mini drop, I pulled out the archive some important and noteworthy tips and facts about retail from Jamika Martin, Founder of Rosen Skincare.

In this conversation, Jamika Martin discusses her experiences and strategies in retail, particularly focusing on her brand's launch at Ulta. She emphasizes the importance of differentiation in a competitive market, the creative control offered by Ulta, and the role of brokers in navigating retail partnerships. The discussion also covers marketing strategies, customer demographics, SKU expansion, and the significance of investor support in building a successful brand. Additionally, Jamika shares insights on the evolving landscape of influencer marketing and its impact on brand visibility.

Check out the full episode released 10/28/2024

Links:

Rosen Skincare Instagram: @ rosenskincare
Rosen Skincare Tiktok: @ rosenskincare
Rosen Skincare Website: www.rosenskincare.com

Jamika Martin's Instagram: jamikarose_

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