Inside Ourside: The Fragrance Brand Redefining Luxury & Clean Beauty with Founder Keta Burke-Williams

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In this episode of Shelf Talks, host Roberta interviews Keta Burke-Williams, founder of Ourside Perfume, who shares her journey from a traditional career path to launching a unique fragrance brand. Keta discusses her early influences, the challenges of breaking into the fragrance industry, and the importance of storytelling in her brand. She highlights the significance of consumer feedback, the transition from D2C to retail, and her experiences with Credo Beauty and Bergdorf Goodman. Keta also shares insights on funding, marketing strategies, and her vision for the future of Ourside Perfume.

Chapters

00:00 Introduction to Keta Burke-Williams and Ourside Perfume
01:01 Keta's Journey: From Ohio to Entrepreneurial Spirit
03:01 The Research Phase: Learning the Fragrance Industry
05:17 Developing the First Product: Moondust Fragrance
08:38 Initial Launch and Consumer Feedback
10:33 Building the Brand: From Concept to Launch
11:26 Retail Strategy: Entering Credo Beauty
14:14 Navigating Retail Challenges and Inventory Management
17:14 Funding the Venture: Grants and Angel Investors
18:28 Launching a Brand: The Journey Begins
20:14 Navigating Retail Challenges
22:05 Understanding Customer Dynamics
23:47 Breaking into Luxury Retail
26:24 Marketing Strategies for Different Retailers
28:11 Building a Supportive Team
30:46 Future Plans and Community Engagement
32:35 Retail Readiness: Key Insights


Links:

Ourside Website: https://ourside.nyc/

Ourside Instagram: https://www.instagram.com/ourside.nyc

Email Ourside: [email protected]

Available in Credo and Bergdorf Goodman

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