Empowering Intimacy: Building the brand Bloomi with founder Rebecca Alvarez-Story

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In this conversation, I interview Rebecca Alvarez-Story, founder of Bloomi, a sexual wellness brand currently available at Target and CVS stores. We discuss Rebecca's journey from intimacy consulting to launching her own brand, the challenges she faced, and the importance of community engagement. 

The conversation also covers her experience of launching in retail, particularly at Target, and the strategies for building a successful brand. Rebecca shares insights on product development, marketing, and the significance of representation in the industry.

Impactful highlights within the episode:

• Community engagement and feedback are important for understanding what your consumers want and where they want to buy
• The importance of being prepared for retail challenges and opportunities before and after you land on shelf
• Continuous innovation and adaptation are key to maintaining relevancy in the market

Breakdowns:

00:00 Introduction to Bloomi and Rebecca Alvarez-Story

03:02 Rebecca's Journey to Founding Bloomi

05:47 Launching her first product

09:01 Navigating Early Challenges and Successes

12:08 Building a Brand and Community

14:57 Retail Strategy and Target Partnership

17:56 The Emotional Launch Experience

20:57 Understanding what Consumers want

34:11 Pitching to Target

42:30 Raising Venture

59:50 Competitive Pricing within your own Brand


Links mentioned in this episode:

Social Media:
Rebecca Alvarez-Story Instagram: https://www.instagram.com/rebeccaalvarezstory/

Bloomi Instagram: https://www.instagram.com/thebloomi/

Bloomi Tiktok: https://www.tiktok.com/@thebloomi

Shop Bloomi:
https://thebloomi.com/

Check out target.com and cvs.com to find stores where Bloomi is sold in a retailer near you.

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Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book