3 Rapid Retail Questions with Keta Burke-Williams, Founder of Ourside Perfume

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Hope you have enjoyed the full episode with Keta Burke-Williams, Founder of Ourside Perfume and took away some learning about the readiness it takes to launch in retail stores.

On this mini drop, here are 3 powerful questions I asked Keta specifically about launching into retail stores - Enjoy! (and learn).

1. What advice would you give to emerging founders in the beauty and fragrance space?
2. What was the biggest challenge you faced when launching Ourside in retail, and what steps did you take to overcome it?
3. How do you manage retail partnerships to maintain strong sell-through and keep your products on the shelves long-term?

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